Why Friends and Family Can't Validate Your Business
Carly Figman

Why Friends and Family Can't Validate Your Business

Sure, it’s fine to support the wildly creative ideas of the kids in your life, but what if your best friend, family member, or life partner comes up with a business that may not have potential? 

Or even worse, what if you’re the one with the product that’s destined to fail, and you don’t even know it? 

The thing is, even a great idea might not succeed if it isn’t solving a real problem. But when you only surround yourself with people who think like you or want to make you happy — your friends, family, and peers — they may never tell you the flaws they see in your plan because they don’t want to hurt your feelings. And how could you blame them? It’s human nature to want to encourage the ones you love.