Your business is expanding, you are attracting and converting more customers and hiring employees to meet that growth. The fact is: you are no longer a startup. Now the question becomes how do you manage that growth? In the final installment of our Startup Lifecycle blog series, we provide perspectives of company scaling from “been there, done that” executives.
One of the unique facets of the CEI program is the ability to share the successes and struggles of other companies, particularly in the Phoenix area, to our entrepreneurs to help them better manage their own small business growth. It is through these shared experiences that the greatest lessons are learned and, perhaps most importantly, the biggest mistakes are avoided. Recently, we visited Bluemedia – a large-format signage company whose marquis project was the signage for Super Bowl XLIX in Glendale, and gained some interesting insight from Bluemedia Co-founder and VP of Marketing Darren Wilson: