CEI Blog


Startup Lifecycle Series: Stage Three (Commercialization)

July 28, 2015, 9:46 PM | Posted By: Greg Bullock

Now that you (in theory) have a validated problem and minimum viable product solution, the question becomes: How does my business make money? Welcome to the third stage of the startup lifecycle: commercialization. In the latest post of our blog series, we touch on how to develop an effective Go-to-Market strategy in order to become a viable, profitable, and sustainable business.

Topics: startup marketing, startup lifecycle, Commercialization, Go To Market Strategy

Startup Marketing: Using Video to Build a Following and Brand

April 5, 2015, 12:32 AM | Posted By: Greg Bullock

Marketing a startup company is no easy task: How do you leverage finite resources in the most effective manner to spread your content? Social media is an easy and low- to no-cost channel, and email marketing is a cheap way to reach hundreds (if not thousands) of contacts. But for most small and startup business, marketing through video can be a powerful outlet for telling your greatest stories – and it doesn’t have to break the bank either.

Topics: startup marketing, video production