CEI Blog


5 Key Elements for a Rock Star Product Launch

May 9, 2016, 12:14 PM | Posted By: Greg Bullock

So you have reached the moment where you think you are ready for your product to hit the market, but there are several important aspects you should have in place for your business in order to make a splash with your customers. Here is our take on what those are.

Topics: validation, minimum viable product, product launch

What Research Tells Us About Building a Successful SaaS Startup

January 19, 2016, 11:22 AM | Posted By: Greg Bullock

Technology is truly an amazing thing. We can order our coffee via our smartphones and have it waiting for us at the store, bypassing the drive-thru lines; we can reach anyone anywhere through live streaming applications, connecting us to family members, friends, even business acquaintances all over the world; we can manage every aspect of our financial lives online by simply opening up a browser and with a few clicks of a mouse.

Topics: Running a Successful Business, validation, saas

“Startup Lifecycle” Series: Stage One (Validation)

June 30, 2015, 6:38 PM | Posted By: Greg Bullock

No two companies share the exact same path to growth and success. The plain fact is that various factors influence how a business develops; these can include existing market conditions, industry type, founding team (or lack thereof), so on and so forth. However, there are general stages of development that a majority of startup companies experience: 1) Idea-Market Validation 2) Product Development 3) Commercialization 4) Scale-Growth. In this blog series, we will offer some unique insights from leading experts in each of these areas.

Topics: startup lifecycle, validation