Having a good salesperson or sales team can be the difference between life and death of your company. Salespeople generate revenue for a company — something essential for your business’s survival. So making sure you build the right team is critical. In this blog post, I’ll explain: when to hire, how to hire, how to measure sales, and when to expand. Below, you’ll find questions that you need to ask at each stage of hiring a salesperson and create a strong team to grow your startup. 

Let’s not pretend that this article is going to make you into the perfect sales person. Habits, not a specific process or techniques, will help you find success in sales. More than anything, sales is about execution. In this post, I’m going to give you the secret sauce that took me over twenty years to fine tune.

Becoming a sales leader is one of the many roles you have to take as the founder of a startup.  And as a sales leader, your job is to do much more than sell — you have to inspire a team to solve their customer’s problems and put people first. 

If you’re like many new entrepreneurs, you might feel intimidated or not know where to begin. But if you want to drive revenue and growth, understanding your customer and articulating a vision that your team can follow is the first step.

The best way to accomplish this is to rely on six essential questions: why, how, what, where, when, and who. Once you have those answers, you can set a foundation to build your own sales leadership and accelerate your startup to success. 

Keep reading for a breakdown on how to use each question and grow into the sales leader your company needs!