6 Steps to Save Your Startup from Cognitive Bias
Patti DuBois

6 Steps to Save Your Startup from Cognitive Bias

Humans are biased by nature. Our brain finds patterns and makes associations to simplify decision making. And while forming assumptions and creating biases may have helped our predecessors survive, today it can cause your business to fail before it starts. 

Don't Bore Your Audience — Pitch Like Steve Jobs
Patti DuBois

Don't Bore Your Audience — Pitch Like Steve Jobs

We’ve all heard for a long time that there is no better presenter than Steve Jobs. He was entertaining, inspiring, and informative. He never failed to grab our attention. Now, put yourself in this picture….you are an investor listening to pitches on a regular basis. The majority of the pitches are a monolog of facts, detailed translations about a technology, a seemingly unrealistic chart about revenue, and at some point, wouldn’t it feel all a bit boring, even if the product was great?