12 Ways the Pandemic Altered Business Operations
How has the pandemic permanently altered the way you do business?
The pandemic hasn’t just changed our social interactions and personal lives, it’s altered the ways we have to conduct business as well. To understand the ripples the pandemic has caused, we asked business leaders and CEOs this question for their perspectives on the changes they had to make. From defining better work from home practices to reducing excessive travel, there are several ways business owners responded to the demands of the pandemic.
Here are 12 ways the pandemic’s altered business operations:
- Fortified Work Relationships
- Built New Teaching Strategies
- Emphasized the Worth of Market Research
- Increased the Online Sales Market
- Created More Homeowners
- Better Defined Work-From-Home Practices
- Expanded Collaboration Opportunities
- Broadened Employee Diversity
- Optimized Telehealth Systems
- Transformed Hiring Processes
- Reduced Excessive Travel
- Increased Cultural Awareness
Fortified Work Relationships
The most obvious way COVID-19 has affected our business is that we are no longer sharing an office, and I do believe that the time together in the same physical space is something that is missed. Like most, we’ve resorted to video meetings and that’s brought with it some new opportunities to get to know everyone on a more personal level as we step into each other's homes. There is a new closeness that has resulted with our employees and our outside partners that has been an unforeseen benefit and we’re grateful for the closeness of these relationships.
Carol Bramson, Founder/CEO of Side by Side
Built New Teaching Strategies
The pandemic has definitely forced the education community to pivot and identify new ways to provide children with a top-class education virtually! Although many students are now going back to school, I still feel that there are elements of virtual learning that will stick around such as the use of more sophisticated technology. All in all, I think these shifts are actually for the better!
Jeanne Kolpek, Cadence Education
Emphasized the Worth of Market Research
The pandemic has made me realize just how important fashion is to people! Even while being stuck at home, people want to get dressed, look good, and feel good about themselves. Being a watch and sunglasses e-commerce business, I felt worried that demand would reduce during the pandemic but it was anything but. If anything has changed, it is simply the importance of market research and staying up to date with what my target market wants. Moving forward, I will never stop investing in this valuable research.
Dale Gillespie, Tic Watches
Increased the Online Sales Market
One of the biggest trends across all businesses is that customer service and consumer expectations are higher than ever before. In Segment’s new CDP report, they shared that there was actually 10 years of growth in just 3 months due to the pandemic. While our business was already almost exclusively online, the pandemic has pushed more shoppers online and accelerated that growth. We’ve definitely seen the results of that.
Stephanie Schull, Kegelbell
Created More Homeowners
People are now staying indoors more than ever. With the pandemic, many people have started moving out of their small city apartments to move into larger more spacious homes. At the same time, interest rates are at an all-time low, which makes investing in a new home with a real estate loan a no-brainer. This change might be permanent, as most businesses and people are more open to a more flexible work schedule with work from home being a priority.
Sanat Patel, LendThrive
Better Defined Work-From-Home Practices
Many companies have transitioned to agile during the pandemic. Since more and more people are working remotely, agile helps to make it much easier to collaborate with daily stand up meetings. This way you can keep track of everything currently in a sprint and note any issues that come up so they can be resolved in a timely manner.
Debra Hildebrand, Hildebrand Solutions, LLC
Expanded Collaboration Opportunities
While the pandemic has had a catastrophic impact on many businesses and economies, it also provided unique opportunities for more people online than ever before. Throughout the pandemic, our business has been able to build new partner relationships that align with our brand. These partnerships not only help grow our community and increase brand awareness but also allow us to extend our reach to new audiences. For any business looking to reach more customers online, consider looking to strategic partnerships as a means to accomplish your business objectives.
Guy Katabi, Lightkey
Broadened Employee Diversity
The pandemic has permanently altered the caliber of talent we are able to welcome to the team. While we have always embraced remote work flexibility, every employee was close to home base. The effective shift to remote work during mandated times has allowed us to continue to seek diversity of talent now more than ever. Today, we have employees throughout eight states and two countries.
Jenn Christie, Markitors
Optimized Telehealth Systems
The pandemic changed the way I view and use technology within my business. A technological shift that I've implemented into my business's operations as a response to the pandemic has been investing in Telehealth. This enables us to meet with our clients virtually and provide them with the care they need from the comfort and safety of their own homes. Additionally, this tool presents us with the opportunity to reach a higher number of patients from all over the country as we are no longer restricted by our location.
Dr. Robert Applebaum, Principal Owner
Transformed Hiring Processes
One thing that has changed dramatically for my business is how we go about the hiring process. Before the pandemic, we did not rely on social media platforms that were not LinkedIn for the most part. However, as time has gone on, all forms of social media have proven to be viable in terms of finding great talent. Twitter, Instagram, and other forms of social media give you easy ways to get into contact with anyone quickly. Social media is unmatched when it comes to its ability to directly message potential hires and discuss with them the potential they can bring to the team.
Chris Gadek, AdQuick
Reduced Excessive Travel
Pre-pandemic, I would typically travel to my client's location, as would the rest of the team. Working at the same location, and more importantly, the same time zone, made it easier for the entire team to have a synchronized working schedule. We all woke up around the same time, got to the client’s office at the same time, ate lunch at the same time, etc. Now, everyone is working from home which could be from New York to San Francisco. Time zones have disappeared. East Coast team members have to stay up late while West Coast team members have to wake up early. Now, I do not think we will ever go back to travel.
Layton Cox, Media and Entertainment Consultant
Increased Cultural Awareness
Since the pandemic, my awareness has increased, leading to being more empathetic toward customers, and taking pride in offering products that can release stress and encourage healthy living. So in that aspect, I believe that awareness will always remain. As we move into post-pandemic times, it will be important to remember that things can change again in the blink of an eye. For that, we should always be prepared.
Travis Killian, Everlasting Comfort